Millward Brown Adtrack

Adtrack is the most comprehensive and sophisticated post media evaluation and planning efficiency tool available today

Millward Brown's Adtrack system is based on the fundamental premise that different commercials respond to media differently & therefore have a unique optimal future media strategy.

Media planners can buy audience for a commercial, but the commercial itself has to ‘buy’ attention. Every commercial has its own optimal media planning solution.

Adtrack provides clients with comprehensive feedback on their TV & other media’s advertising responses, enabling them to elicit the greatest possible return from their media budget.

Adtrack calls on a huge  body of normative data, enabling any adverts results to be analysed by category &, allowing analysis of any one advert’s results in the context of these highly significantly based norms.

Please note this product is currently available in South Africa only.

Download the full Adtrack brochure.

Please contact us for more information about Millward Brown, Adtrack or the Adtrack Media Optimiser.