Adtrack is the most
comprehensive and sophisticated post media evaluation and
planning efficiency tool available today
Millward Brown's Adtrack system is based on the fundamental
premise that different commercials respond to media differently
& therefore have a unique optimal future media
Media planners can buy audience for a commercial, but the
commercial itself has to ‘buy’ attention. Every commercial has
its own optimal media planning solution.
Adtrack provides clients with comprehensive feedback on
their TV & other media’s advertising responses, enabling
them to elicit the greatest possible return from their media
Adtrack calls on a huge body of normative data,
enabling any adverts results to be analysed by category &,
allowing analysis of any one advert’s results in the context of
these highly significantly based norms.
Please note this product is
currently available in South Africa only.
Download the full Adtrack brochure.
Please contact us
for more information about Millward Brown, Adtrack or the
Adtrack Media Optimiser.