Millward Brown's Adtrack Media Optimiser
How Media Planners can confidently produce media schedules to maximise
their Client's return on investment on TV advertising spending
As a client of
Millward Brown's Adtrack can take the
guesswork out of preparing media schedules. By simulating your client's marketing parameters, the Media
Optimiser can help you establish the most efficient and effective future flighting
Its objective is to guide media planners &
clients in their planning of the optimal future TV strategies for a commercial or campaign that has undergone an
Please note this product is currently available in South Africa only.
Please contact us for more information about Millward Brown Adtrack and the Media Optimiser.
the latest version now. New Version available - supporting Windows Vista /
Windows 7 and Office 2000 to 2010.
Using sophisticated technology to solve a difficult problem
The Media Optimiser uses an advanced,
cutting-edge genetic algorithm to solve what is a very complex problem. The algorithm has a single objective: to
project a schedule that will produced the maximum total audience noting for a given set of marketing parameters
including, of course, the budget.
What this means for your client is
that best possible return on investment for the budgeted ad spend is achieved, within the parameters you
An easy-to-use familiar interface
The Media Optimiser is an Excel add-in, so you work within a familiar environment
using worksheets and other Excel features. The outputs of the Optimiser are a media allocation scedule and a
See How It Works for a full
description of using the Media Optimiser.
Download the latest version